Intermediate

SaaS: CAC Payback Period & Cohort Analysis

Analyzes the efficiency of customer acquisition spend across different monthly cohorts.

As a SaaS FP&A Lead, analyze the {month_year} cohort. Total Marketing Spend: {marketing_spend}. New Customers: {new_customers}. Average MRR: {average_mrr}. Gross Margin: {margin_percent}%. Calculate the 'CAC Payback Period' in months and suggest a strategy if it exceeds {target_months} months.

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