Intermediate

Customer Acquisition Cost (CAC) vs LTV

Measures the efficiency of marketing spend relative to the lifetime value of a customer.

Calculate the CAC and LTV for {company_name}. Marketing Spend: {marketing_dollars}, New Customers Acquired: {new_customers}. Average Monthly Revenue per User (ARPU): {arpu}, Gross Margin: {margin_percent}%, and Monthly Churn: {churn_percent}%. Calculate the LTV/CAC ratio and the 'Payback Period' in months.

Related Prompts

Management Accounting & FP&A

Advanced

Unit economics for subscription/business model (CAC, LTV, payback)

Creates a unit economics model with CAC, LTV, gross margin, and payback, including sensitivity analysis. Useful for growth planning and investor discussions.

GPT-5.2 Thinking; GPT-4.1; o3-mini

Management Accounting & FP&A

Beginner

Metric definition library (single source of truth) template

Creates a standardized metric dictionary to prevent KPI drift across teams. Useful for scaling reporting and ensuring consistent definitions.

GPT-5.2 Thinking; GPT-4.1; o3-mini

Management Accounting & FP&A

Beginner

Budget kickoff pack: timeline, owners, templates, instructions

Generates a budget kickoff pack with roles, deadlines, template instructions, and FAQs. Useful for FP&A leaders coordinating cross-functional budgeting.

GPT-5.2 Thinking; GPT-4.1; o3-mini