Intermediate

Customer Acquisition Cost (CAC) vs LTV

Measures the efficiency of marketing spend relative to the lifetime value of a customer.

Calculate the CAC and LTV for {company_name}. Marketing Spend: {marketing_dollars}, New Customers Acquired: {new_customers}. Average Monthly Revenue per User (ARPU): {arpu}, Gross Margin: {margin_percent}%, and Monthly Churn: {churn_percent}%. Calculate the LTV/CAC ratio and the 'Payback Period' in months.

Related Prompts